Training Activities 2014-2015

CCS National Institute of Agricultural Marketing is engaged in organizing training programmes in the field of agricultural marketing and allied areas for senior and middle level officers from line departments of State Governments, Co-operatives, Marketing Boards and Agribusiness entrepreneurs. The institute is also playing an active role in orienting agricultural extension personnel towards agricultural marketing. The training programmes are organized for Secretaries of APMC, market functionaries, farmers, members of co-operatives etc. To cater to the needs of farmer regular Farmer Awareness Programmes (FAP) are organized to create awareness about marketing and schemes. Buyer Seller meets (BSM) are also organized to facilitate trade in commodities. A total of 162 training programme were conducted in financial year 2014-2015.

 During 2014-15, eighty training programmes were organized in different streams of Agricultural Marketing like Agricultural Marketing reforms, strengthening of Farmer Producer Organization, post harvest management and value addition, project management, ICT in agricultural marketing, e-Marketing, food safety and quality management, terminal markets, risk management, market-led extension and modern marketing practices etc (Annexure). With the advent of Agricultural marketing reforms, thrust has been given to various marketing initiatives. These marketing innovations are direct marketing, marketing through farmer group, marketing through Self Help Group, contract farming, spot trading, forward and future marketing, warehousing and role of storage in agriculture commodity, food safety, along with Negotiable Warehousing Receipt system has emerged as area for building capacity of stakeholders of agri value chain. With this context NIAM had organized training programmes under the banner of New Dimensions in agricultural marketing. These programmes were organized for market secretaries, personnel of Co-operatives, Self help groups, farmer organization, officers of department, and scientist of KVK etc. The details of the various components covered organized under different programmes conducted by the Institute are given in the figure below:

A collaborative approach was adopted for organizing these programmes. The programmes were organized in collaboration with Punjab State Marketing Board, Karnataka State Agricultural marketing, Rajasthan State Marketing Board and Odisha State marketing Board. Training collaborations were also developed Agricultural Universities of Bihar, Gwalior and Krishi Vigyan Kendra(KVK) for sharing research experience and faculty for delivering sessions on training programmes. Institutional linkages have been established with Netaji Subhash Chandra Training

Institute of agricultural marketing (NSTIAM), West Bengal and National Institute of Post Harvest Training, Pune. These Institutions helped in delivering training programmes in Post harvest management and marketing of agricultural produce and ICT applications in agriculture marketing. There was adequate focus on programme organized in collaboration with Karnataka State Agricultural Marketing Board (KSAMB) on marketing of onion, banana, maize, pigeon pea. Through the training programmes awareness on grading, storage, post harvest management and value addition was provided. Farmer and women groups have been focused in delivering programmes on marketing, value addition, marketing strategies, and organizational skills. The linkages have been established in such a way to ensure a uniform distribution to the possible extent in different part of country. The distribution of programmes state-wise is depicted in the figure given below