Buyer Seller Meet

CCSNIAM also organized two Buyer Seller Meets on various commodities like Organic Produce and Marketing of Okra at North Easter state and Gujarat. The objectives of these programmes was to provide a learning platform to both buyers and sellers regarding effective practices which each one should follow to promote growth and commerce of the concerned Agriculture commodity (Annexure).

The details of month-wise distribution of person trainied by the Institute by conducting training programmes, farmers awareness programmes and buyer-seller meet are presented in the figure given below:

Training for Women Farmers

In 2014-2015, nine training programmes were organized only for women farmers as participants. The response of participants in each of these programmes was very encouraging.

Farmer Producer company (FPC)are a new way of agglomerating producers to enable them to participate in competitive markets. Producer Companies are formed as per the enactment in 2003 as per section IXA of the Indian Companies Act 1956.The producer companies are being formed in various States of the country for marketing of seeds, fertilizers, horticultural products, forest produce, local handicrafts. A successful all women farmer producer company for Aloe Vera Juice is working at Jawaja Panchayat Block, Ajmer, Rajasthan. The idea to setup a producer company was the realisation that women need to have participation and inclusion in markets. The Grameen Aloe Producer Company Limited (GAPCL) in Ajmer was supported by the United Nationas Developement Programme (UNDP) in 2009.The producer company was further supported by Aravali- a NGO working in Rajasthan through the Aga khan Foundation innovation Fund till February 2012.

CCS NIAM identified that GAPCL o needs to have a business plan and a consistent training on branding and positioning the product as a health drink to cater to the health conscious urban consumers.CCS National Institute of Agricultural Marketing (NIAM) is providing training to the women of GAPCL to provide market linkages and endeavors to handhold the women members of the Produce companies.

Training Activities 2014-2015

CCS National Institute of Agricultural Marketing is engaged in organizing training programmes in the field of agricultural marketing and allied areas for senior and middle level officers from line departments of State Governments, Co-operatives, Marketing Boards and Agribusiness entrepreneurs. The institute is also playing an active role in orienting agricultural extension personnel towards agricultural marketing. The training programmes are organized for Secretaries of APMC, market functionaries, farmers, members of co-operatives etc. To cater to the needs of farmer regular Farmer Awareness Programmes (FAP) are organized to create awareness about marketing and schemes. Buyer Seller meets (BSM) are also organized to facilitate trade in commodities. A total of 162 training programme were conducted in financial year 2014-2015.

 During 2014-15, eighty training programmes were organized in different streams of Agricultural Marketing like Agricultural Marketing reforms, strengthening of Farmer Producer Organization, post harvest management and value addition, project management, ICT in agricultural marketing, e-Marketing, food safety and quality management, terminal markets, risk management, market-led extension and modern marketing practices etc (Annexure). With the advent of Agricultural marketing reforms, thrust has been given to various marketing initiatives. These marketing innovations are direct marketing, marketing through farmer group, marketing through Self Help Group, contract farming, spot trading, forward and future marketing, warehousing and role of storage in agriculture commodity, food safety, along with Negotiable Warehousing Receipt system has emerged as area for building capacity of stakeholders of agri value chain. With this context NIAM had organized training programmes under the banner of New Dimensions in agricultural marketing. These programmes were organized for market secretaries, personnel of Co-operatives, Self help groups, farmer organization, officers of department, and scientist of KVK etc. The details of the various components covered organized under different programmes conducted by the Institute are given in the figure below:

A collaborative approach was adopted for organizing these programmes. The programmes were organized in collaboration with Punjab State Marketing Board, Karnataka State Agricultural marketing, Rajasthan State Marketing Board and Odisha State marketing Board. Training collaborations were also developed Agricultural Universities of Bihar, Gwalior and Krishi Vigyan Kendra(KVK) for sharing research experience and faculty for delivering sessions on training programmes. Institutional linkages have been established with Netaji Subhash Chandra Training

Institute of agricultural marketing (NSTIAM), West Bengal and National Institute of Post Harvest Training, Pune. These Institutions helped in delivering training programmes in Post harvest management and marketing of agricultural produce and ICT applications in agriculture marketing. There was adequate focus on programme organized in collaboration with Karnataka State Agricultural Marketing Board (KSAMB) on marketing of onion, banana, maize, pigeon pea. Through the training programmes awareness on grading, storage, post harvest management and value addition was provided. Farmer and women groups have been focused in delivering programmes on marketing, value addition, marketing strategies, and organizational skills. The linkages have been established in such a way to ensure a uniform distribution to the possible extent in different part of country. The distribution of programmes state-wise is depicted in the figure given below

Farmer Awareness Programmes

Eighty Farmer Awareness Programmes were also organized in different parts of country. The basic objective of the farmer awareness programmes was to give exposure to the Indian farmers on various agricultural marketing reforms, modern marketing methods, direct marketing, group marketing, interface with the experts of commodities specialist and marketing personnel, ware housing, pledge financing and scientific storage of agricultural commodities in India and to upgrade their skilled on the subject (Annexure).

Capacity Building programme for Women farmers at Gunpur, Raygada District, Odisha

Capacity Building is a a conceptual approach to development that focuses on understanding the obstacles that inhibit people, governments, international organizations and non-governmental organizations from realizing their development goals while enhancing the abilities that will allow them to achieve measurable and sustainable results. Capacity Building comprises of activities which result in transfer of knowledge, skills and attitude from one person to another or from one group to another. CCS National Institute of Agricultural Marketing(NIAM) has been engaged in conducting capacity building programmes for Women farmers, women members of Self help groups with an objective to provide information enhance the capabilities of the women producers to ensure food security, enhance household incomes and improve their collective bargaining power.

Raygada District of Odisha is one of the poorest region. Agriculture and forest based activities are the primary activities to sustain livelihood. The district generates income mainly through agriculture based activities. Paddy, wheat, ragi, green gram, black gram, groundnut, sweet potato and maize are the major crops grown in the area. However the region suffers from low productivity in agriculture.

In the district 75% of the population is a tribal population. There is also a large scale prevalence of poverty . Women farmers are engaged in cultivation of paddy and cotton. The capacity building programme for the women farmers was organized on 22nd November at Gunpur, Regulated Market Committee. Then programme was attended by 50 women farmers. These women farmers are also members of self help groups. There was representation from three self help groups of the district. During the training programme, discussion with the women farmers brought forth tha plight of livelihood concerns. The reasons for this are traditional agricultural practice, lack of awareness, inaccessibility of information, uneconomic land size. It also emerged that there is lack of market support and access to market is constraint by social barriers.

Outcomes of Training: Through the training programme, Women farmers were provided information on managing self help groups and better group dynamics. They were also informed about developing collective marketing and value addition. The district is diversifying to different crops, Ragi has been a focus crop. Women farmers were informed about the scope of value added products of Ragi. There is also good scope for processing of Cashewnut. With the help of Government schemes few agri enterprises have come up in District. There is also good scope of dal mills. The women members of SHG were encouraged to establish agri enterprises as the State Government has a focus on establishing agri enterprises and value It is felt that awareness among the cultivators is necessary to adopt value addition process to increase the effective demand for their goods. Even if RMCs and its sub-centers do operate in these districts, the farmers did not visit these centers either due to lack of awareness or due to little marketable surplus.

There is requirement for continuous efforts to provide training to women producers to build their capacity to enhance livelihood and have quality of life. CCS NIAM plans to have such training programmes in future and is committed to enhance skills of women producers.

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